The Story behind the brand

Hi, I'm Allison. Since childhood, I've been captivated by hidden imagery in everyday objects - the way clouds suggest faces or shadows create unexpected patterns. This fascination with perception, a phenomenon called pareidolia, has become the foundation of my creative practice.

I earned my BS in Design & Merchandising from Drexel University, then spent years as Art Director, Photo Editor, and Digital Asset Manager for major corporations including Capital One and Marriott International. This work taught me the power of visual storytelling to connect with people.

During the 2020 lockdown, I found myself with a computer full of personal photos and the need for creative expression. What started as an outlet has grown into a collection that now reaches diverse audiences around the world.

In a world of AI-generated images, what makes my artwork matter? 

Its story. Meaning and content beyond the image that imbues it with soul.

When a narrative is told with intention, it communicates. And when something truly communicates, it creates connection.

Each piece I create has a narrative inspired by photographs that hold meaning. I layer them with digital painting, guiding you through converging timelines and moments until they reveal their underlying story. 

Each creation is an original distillation of experience into vision. No two works are exactly alike - just like the moments and memories they hold.

I layer multiple photographic transparencies to create entirely new visual narratives. Each piece combines experiences over time - some capturing the serenity I find in nature, others exploring complex emotions or social themes.

Nature consistently shows up in my work, which also drives my commitment to sustainability. I incorporate found materials from my hikes and use digital-first processes to minimize waste.

Whether you're drawn to an existing work that resonates with your journey or you are seeking to commission a piece that embodies your own story, my artwork is available for purchase and customizable to your environment. 

When working with clients, my corporate background helps me understand both aesthetic and strategic needs for brand partnerships, while my artistic practice ensures every piece tells a compelling story.

Ready to explore together?